Edy Guy is a poet and strategist working in visual direction at adidas. For ten years, she’s worked in editorial and strategic positions, establishing core narratives, editorial platforms, and research-based tactics for brands, agencies, and publishers in the fields of fashion, literary arts, sustainability, and technology.

In 2024, Edy completed an MA in Critical Studies, integrating research, philosophy, and theory into her creative practice, with a particular focus on cultural and affective studies. This interdisciplinary approach informs her all of her work—bridging creative intuition with critical analysis.

Her communications work has led to placements in TIME, Vogue, and WWD. As an editor, she has worked with critically acclaimed authors including Eileen Myles, Jeff Alessandrelli, Kimberly Alidio, Charlie J. Stephens, and Jaydra Johnson. Her own writing has appeared in Chicago Review, Wardrobe Theory Project, Zona Motel, and ROOM Magazine.

Alongside this work, Edy is a surfer and a yoga teacher, leading movement and breath-work practices in Portland, Oregon. She is driven by deep feeling, critical intervention, and creative innovation.